Plugs!

Here at Fatfish Lures we believe in the plug. Whats a plug you may ask? A plug is a tried and true lure type that was first conceptualized by none-other than a Beekeeper named James Heddon in Michigan. The story goes that in the late 19th century, Heddon was sitting pond-side and whittling a piece of wood. When he left, he tossed the carved creation into the water and witnessed a Bass nipping at it as it bobbed through the water. 

Heddon began experimenting and perfected a design he dubbed the "Lucky 13" — a plug that is still sold today. See Heddon Lures here.

A Contemporary Heddon Plug

A Contemporary Heddon Plug

Fast forward to today and there are all kinds of plugs on the market. They tend to be made from a lightweight material such as balsa wood or plastic, or in the case of the Fatfish Bullet, red cedar. 

A Classic Red Cedar Plug

A Classic Red Cedar Plug

Classic plugs float on the surface or suspend in the water, but will dive under the surface of the water and swim with a side-to-side wobbling movement (hence the alternative name wobbler) upon retrieval, which usually consists of slow to medium fast reel in. This makes the bait seen like a real fish which attracts predatory fish.

The clever way the plug accomplishes this "wobbler" movement, is the way the hook connects to the line. Most lures consist of a body with a hook attached via an eyelet of some kind to the side of the solid structure, however a cedar plug/Fatfish Bullet has a channel running through the center that connects a line from the mouth of the lure to the hook at the tail of the lure. Thus, you are pulling the plug from the back!

A 4" Silver Bullet Plug by Fatfish Lures. Note the custom sparkle. 

A 4" Silver Bullet Plug by Fatfish Lures. Note the custom sparkle. 

An 11" Black Bullet with Custom Skirt by Fatfish Lures

An 11" Black Bullet with Custom Skirt by Fatfish Lures

Here at Fatfish we build off of the legacy started over 100 years ago by adding custom designs and colors to this timeless design. Visit the store to order yours today, or if you're on Martha's Vineyard stop by Dick's Bait & Tackle in Oak Bluffs.

See you on the water!

-Team Fatfish